TORY BURCH hiring Sr. Manager, Email Marketing in New York, NY | LinkedIn (2024)

We are an American luxury lifestyle brand, founded in 2004. Anchored in the casual elegance of American sportswear, Tory’s design philosophy is defined by effortless silhouettes, innovative materials, eclectic juxtapositions of color, and the tension of past and present. The collections include ready-to-wear, handbags, footwear, accessories, jewelry, home and beauty.

Empowering women is the company’s guiding principle, expressed through Tory’s collections and reflected in the company culture as well as the work of the Tory Burch Foundation. Established in 2009, the Foundation provides women entrepreneurs in the United States with capital, education and community.

You are seeking a work environment where people are encouraged to dream, explore, discover and, as important, laugh together. If you’re prepared to work hard, create impact, and have fun while doing it, we would love to have you join #TeamTory. Apply today!

Life @ToryBurch is Special Because:When you join us, you’re joining a global, purpose-led company on an exciting growth journey with an amazing culture and great benefits.

• Our culture is welcoming and inclusive -- everyone is empowered to make a difference.
• We have the best team in the world and believe in paying competitively and rewarding for high performance.
• Your overall well-being is important to us; we offer generous benefits to help you take care of your mental and physical health, create financial security, and achieve wellness in all areas of your life.
• We love seeing our employees wear our beautiful collections. You’ll receive a generous employee discount and access to exclusive sample sales.
• We are invested in your professional growth – you’ll have access to free executive coaching on-demand.
• We believe in the importance of giving back and you’ll have many opportunities to do just that through the Tory Burch Foundation and paid volunteer days.

This Role Is Tailor-Made For You BecauseYou are a highly organized email marketing expert with a knack for managing ecommerce email programs. Your deep understanding of email best practices is complemented by your analytical mindset, always backing your decisions with data. As a proactive self-starter, you thrive in collaboration with different teams, skillfully managing timelines across concurrent campaigns and calendars. You’re a natural leader, creating a supportive environment for your team, and you adapt well to the fast-paced and ever-changing fashion industry. Lastly but importantly: A sense of humor is definitely a plus!

A Day In The LifeThis role focuses on North America email marketing, with a primary focus on broadcast marketing emails. You'll be responsible for the successful strategic planning, management, and reporting of marketing emails, aligning calendars with stakeholders, and keeping us at the forefront of email trends and new capabilities within our ESP. The consistent thread is that you’ll be working with an amazing team of people who share your passion for excellence.

Key Responsibilities Also Include

• Email Strategy & Planning: Develop a data-driven email roadmap based on performance trends, test learnings, key business launches, and our planned revenue forecast.
• Cross-Functional Coordination: Work closely with cross-functional teams to ensure our email strategy aligns with business objectives and timelines.
• Analytics & Reporting: Analyze and share key email learnings weekly, presenting insights to stakeholders, including senior leadership, to shape strategy and foster a customer-centric mindset across the organization.
• Team Leadership: Lead a team focused on subscriber experience, audience strategy, and email operations, ensuring that all broadcast emails are thoroughly QA’d and approved before deployment.
• Industry Awareness: Stay informed about industry trends and learnings to identify new marketing opportunities.

To Land This Role

• Bachelor's degree and a minimum of 7 years of experience in email marketing and CRM
• An understanding of, and interest in, the fashion/luxury industry; experience working for fashion companies or clients is a plus.
• Strong analytical skills with a data-first mindset, capable of analyzing KPIs and test results to determine effective strategies
• Excellent organizational skills and the ability to manage multiple projects simultaneously
• Strong communication skills, with a team-oriented approach and the ability to build relationships with internal and external partners to achieve team goals
• Experience in leading a team, with the ability to guide and inspire your direct reports
• An email marketing expert and strategic self-starter who can both develop and execute strategy
• High degree of proficiency with ESPs

Why You'll Want To Join Our TeamCustomer is at the heart of the CRM & Loyalty team. We are customer champions, driving strategies that win the hearts and wallets of existing and future customers. We work cross-functionally to inspire and drive customer centricity across the organization. We take an entrepreneurial and agile approach to building and executing best-in-class customer strategy and programs rooted in insights and designed to drive frequency, retention and long-term loyalty. If you have a passion for data-driven, customer marketing and work well in a fast-paced, dynamic environment, our team would love to hear from you.

How We Work Together

• Adaptable – We change before we have to
• Entrepreneurial – We own it
• Collaborative – There’s no “I” in Tory
• Client & Brand Focused – We put ourselves in Tory’s shoes
• Live the Values – We show up for each other
• Functional Expertise – We’re constantly learning and growing

#TeamTory ValuesWe show up with honesty & kindness, act with integrity & compassion, work with passion & humility and lead with excellence & humor.

Compensation RangeThe compensation range for this position is 125,000.00 USD - 150,000.00 USD. Our offer will be based on your relevant experience and work location.

Benefits InformationWe offer a generous set of benefits to help you take care of your heath, create financial security, and achieve wellness in all areas of your life. Here are highlights of key benefits available to all Tory Burch members that work over 30 hours.

Equal Employment Opportunity StatementTory Burch LLC is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual’s age, race, creed, color, religion, national origin, sex (including pregnancy) or sexual orientation, gender expression, military status, marital status, genetic predisposition or carrier status, disability or membership in any other protected class under applicable law. Likewise, we will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652. Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records for employment.

Disability Accommodation Tory Burch is committed to providing reasonable accommodations to applicants and employees with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require assistance or an accommodation with the hiring process, please contact thetalentteam@toryburch.com.